grow beyond the u.s.

Whether you’re an agency pursuing global clients or a brand looking to expand across the atlantic, having a european perspective is invaluable. as U.S. expats living in amsterdam, we are uniquely Positioned to serve as your bridge for unlocking international growth.

OUR TWO BRIDGES

E.U. Insights

Customized category and brand audits where we travel to the countries and retailers you’re interested in, survey your category and competitors in-person, dig deeper into the existing and new-to-you brands, and share a comprehensive summary of our findings with key insights and takeaways tailored specifically for you.

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E.U. satellite

Bespoke engagements where we serve as a client-facing member of your team. We will integrate into the very fabric of your cross-functional team to provide a European-rooted presence and understanding that reinforces the credibility of your global capabilities and instills added confidence for your clients.

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Our BRIDGE AUDITS

While a web search can be counted on to uncover some brands and product renders,
nothing compares to seeing and interacting with brands live and in-person.

That’s why we believe in a “feet first, seat second” approach to auditing.

Set us loose with three key pieces of information and we’ll uncover the real brand landscape:

countries

Tell us who you want to sell to—whether it’s a single country or a collection of countries—and we’ll map a passport-free route to visit each of them.

retailers

Tell us where you want to sell—Grocers, convenience stores, drugstores—and we’ll identify the best ones to explore in each country.

Why Bridge?

There are no shelf simulations full of unrealistic lighting and way-too-perfect product facings here—real life is full of harsh lighting (and dark lighting) and many messy, under-filled shelves. We don’t design for fantasy land, we design for realities, and that means seeing things live and unfiltered.
It’s easy to look up the category giants, but what about the emerging challenger brands and local upstarts? These might vary from country to country, store to store. In order to discover them, you have to find them first, and the best way to find them walk out the door looking for them.
We’re not Europeans making wild, and sometimes inaccurate, assumptions about U.S. markets and lifestyles. We are American expats that know the States like the back of our hands and have spent our careers focused on bringing food and beverage brands to life. We understand how to translate European learnings into tangible insights for you.

Trans-Atlantic travel means losing a day of working time on each end of the trip—that’s prime billable time your team could be putting elsewhere. Just brief us and we’ll take care of the rest.
Trans-Atlantic flights aren’t cheap, and those come with additional expenses—meals, mileage to and from the airport, local transportation. We’re already here, and moving about the E.U. is a passport-free piece of cake. And as a small husband and wife team—working from home we might add— our fees aren’t stuffed massive cross-functional teams or high overheads like most of the large global agencies.
Look, there’s a right time and place for AI, but digging deep into brands isn’t it, especially when you’re looking into countries and retailers thousands of miles away. It gets things wrong sometimes and is beholden to what has been digitized. Guess what’s not digitized? Store aisles, endcaps, standalone displays, promotional signage, and cross-merchandising activations.

Let's Go!