Agency: Soulsight
Client: Bruin Capital
Project Types: Corporate Brand (Merger)
Contribution: Naming
Develop the identity for a new football representation agency—following the strategic acquisitions of MRP Positionumber, Football Division Worldwide, Nomi Sports, and Promoesport in 2024—that positions itself as the seventh largest football representation agency in the world and the leading agency for LaLiga (Spain).
BRIEF IN A TWEET
Create a brand name that represents a redefined standard of representation stemming from the unprecedented level of service, experience, and resources the four united agencies provide—holistic support and unparalleled opportunities for its portfolio of 300+ elite football players, both on and off the field.
STRATEGIC OBJECTIVE
