Agency: Soulsight
Client: Constellation Brands, Disruptive Innovation
Project Types: New-to-World Innovation
Contribution: Client Leadership, Naming, Copywriting
As of 2020, Constellation Brands’ portfolio had only four brands outside the world of wines and spirits, and all of them were Mexican beers—Corona, Modelo, Pacifico, and Victoria.
As such, there was a desire to create and launch new, non-beer brands that could compliment and diversity their range of offerings in order to reach new consumers and serve up untapped consumption occasions.
Business Objective
3 brands launched into test markets
Additional 2 brands kicked-off in the pipeline4X revenue growth—$250K to $1M
Expanded into Wine & Spirits Innovation and
kicked-off a NTW flavored whiskey brandSecured initial conversations that led to Soulsight’s expansion into Beer Innovation after my departure
Relationship Results
