Agency: Soulsight
Client: The Campbell’s Company
Project Types: Brand Redesign
Contribution: Client Leadership
Late 2022, Campbell’s was three months into a redesign with another agency when they approached Soulsight as they were multiple rounds into the project without confidence in any of the existing design directions.
With only three months remaining to complete the redesign, including quant research and final photography, they needed to stir the pot to revive the stagnating brand.
Business SITUATION
Selected design had the strongest quant results of any Campbell’s redesign in 10 years, delivering improvements across every key brief objective
Success elevated Soulsight to “Tier 1” status within Campbell’s, unlocking project opportunities previously
out of consideration.
