I have spent over 10 years building global and emerging FMCG / CPG brands across Client Services and Creative Strategy roles leading multi-disciplinary teams from insight discovery through creative vision and execution across digital, physical, and campaign touchpoints.

I am an expert in translating cultural, consumer, and market insights into clear strategic frameworks—brand positioning, messaging architectures, and ecosystem journeys—that drive growth and secure stakeholder buy-in, and can balance that strategic rigor with creative ambition and operational responsibility.