Our Brand Philosophy

Great brands marry strategy and design, and they do so in a way that tells a single, cohesive story everywhere it appears—visually, verbally, audibly.

A strong strategy, supported by equally-strong design, extended across every channel, to interact with consumers in a way that is unequivocally that brand.

It ensures that consumers see the brand the way you built it to be seen.

When we build brands, we think of them as a bike wheel.

The hub is the most important part of a bike wheel, providing the central axis of rotation required for the bike to move forward. Without the hub, your bike is going nowhere. A brand without defined positioning, values, reasons to believe, etc. is not a brand that’s going places.
The spokes connect the hub to the rim and maintain the wheel’s overall stability by evenly distributing the load to prevent excessive stress on any single point along the rim. Omnichannel strategies are critical to reach your target consumers.
The rim’s primary functions are to provide a foundation for the tire and maintain an airtight seal between the tire and rim, ensuring smooth, flat-free riding. It’s where your consumers meet and mingle with your brand.
The tire acts as the interface between the bike and the riding surface, influencing traction, handling, and overall performance. It dictates how smoothly and effectively you’ll ride your desired road. Your brand needs sales to thrive and strive.

WHat we ride with no handlebars—AKA,
our expertise

Strategy

Brand, Category & Mentor Audits

Brand & Packaging Semiotics

Secondary Research Gathering & Primary Research Analysis

Brand Architecture

Brand Positioning

Naming & Copywriting

DESIGN

Logo Design

Packaging Design (Conceptualization to Final Art)

Visual Identity Systems

Brand Guidelines & Standards

Brand Collateral

Merch & Swag

how we ride

Being a small husband and wife branding house, we customize our engagements to suit your needs.

We can provide short- or long-term support as freelancers, or serve as your nimble “agency” riding partner helping navigate your various creative strategy and design needs.